Serif vs. Sans Serif Fonts: What’s the Difference and When to Use Each

The short answer: Serif fonts have small strokes, called serifs, at the ends of letters (think Times New Roman or Georgia). Sans serif fonts don’t have them (think Arial or Helvetica). Serifs tend to feel traditional and established. Sans serifs tend to feel clean and modern, and they’re the usual choice for body text on […]
What to Expect for A Marketing Video Shoot

What to Expect When We Visit to Record Content We’re excited to visit your business to capture authentic video and photo content as part of our comprehensive content creation process. This is a valuable opportunity to boost your online presence, improve search visibility, and strengthen your marketing efforts across all channels. Why This Matters for […]
Jesuits Conference Chooses Bend Marketing for Conference Website Redesign Project

FOR IMMEDIATE RELEASE South Bend, IN, October 4, 2024 – Bend Marketing, a leading digital agency specializing in complex web solutions, has successfully completed a major website overhaul for the Jesuits Conference of North America and Canada. The project, which spanned 12 months, involved a complete redesign and optimization of the conference’s main website, jesuits.org, […]
Navigating Your WordPress Maintenance Plan: Your FAQs Answered

At Bend Marketing, we believe in not only providing top-notch WordPress development and marketing solutions but also in keeping our clients informed every step of the way. Recently, one of our clients posed some great questions about our monthly WordPress maintenance plans. We thought these inquiries were not only insightful but also deserving of a […]
How to setup LinkedIn Campaigns

Reaching the Right People on LinkedIn: A Guide to Effective Audience Targeting Frustrated by campaigns that miss the mark? Targeting the right audience is crucial for maximizing the success of your LinkedIn marketing efforts. But with so many options, crafting the perfect audience can seem overwhelming. Fear not! This guide will break down the essential […]
ADA Website Accessibility: Easy Guide for Businesses

The Ins and Outs of an ADA Compliant Website Picture this. You’ve just spent months of time and funds ensuring your new website presents the right information to the right people. But, building an ADA compliant website was not top of mind, and suddenly, your supreme content is inaccessible to anyone with physical, situational, or […]