Share of SERP Audit for SEO

Share of SERP refers to the visibility or presence of a website or webpage within the search engine results page. It indicates the percentage of times a website appears in the SERPs for specific keywords or search queries relevant to its content. What is a SERP? SERP (Search Engine Results Page): SERP is the page […]

How to do an SEO backlink Audit

Backlink Audit Objective Analyze your website or a client’s website backlink profile and benchmark against key competitors. What You’ll Need Broken backlinks template aHrefs Quick Batch Analysis What is a backlink audit? An SEO backlink audit is the process of reviewing and analyzing the backlinks that point to your website to identify potential issues or […]

Migrating from Universal Analytics (GA3) to Google Analytics 4

Google Analytics 4 (GA4) is the latest iteration of Google Analytics and offers many benefits over Universal Analytics (UA), such as more customization and automatic tracking. GA4 allows website owners to analyze multiple data streams simultaneously, making it ideal for companies with multiple websites or a website and an app. Additionally, GA4 provides better control […]

How to do SEO Keyword Research

Keyword Research Objectives Create a keyword universe for your company stakeholders or client to understand potential keyword targets. (excluding branded terms & keywords lower than position 20) Create a list of 20-50 “high value” keywords for your site. This is a digestible list for your team or client where everyone can agree on a keyword […]

Marketing Acronyms for Reference

If you work in marketing, you know how much us marketers love to use acronyms. It can be so confusing – especailly for those new to the industry. Here is a cheat sheet you can use with all the acronyms we use at Bend Marketing. What are marketing acronyms? An acronym is a word formed […]

Website Migration Checklist for SEO

What is a website migration? A website migration is the process of moving a website from one web hosting platform, domain, or design to another. This can involve transferring all or part of the website’s content, including text, images, videos, and other media, as well as the website’s functionality, design, and structure. With these website […]

StoryBrand Website Examples

The StoryBrand framework is a revolutionary concept created by Donald Miller, the bestselling author of Building a StoryBrand. It is centered around the idea that businesses can use storytelling to create powerful and effective messaging that resonates with their target audiences. The framework works by helping companies create a “storybrand” that speaks to their core […]

What is Performance Marketing?

Performance marketing is a digital marketing strategy or campaign that focuses on achieving specific business goals (measurable results), such as increasing website traffic by X% each year or driving X amount of conversions. It involves using data and analytics to optimize marketing campaigns and allocate resources in a way that maximizes the return on investment […]

What are internal links?

Internal links are links that point from one page on a website to another page on the same website. They are used to help users and search engines navigate the website and understand the relationship between different pages. Internal links can be used to: Provide additional information or context to users Help users find more […]

What are Core Web Vitals?

Core Web Vitals (CWVs) are a set of performance metrics from Google that measure user experience on the web. They focus on three key areas: loading performance, interactivity, and visual stability. The Core Web Vitals cover aspects such as page load time, Largest Contentful Paint (LCP), Total Blocking Time (TBT), Cumulative Layout Shift (CLS) and […]