What is Performance Marketing?

Performance marketing is a digital marketing strategy or campaign that focuses on achieving specific business goals (measurable results), such as increasing website traffic by X% each year or driving X amount of conversions. It involves using data and analytics to optimize marketing campaigns and allocate resources in a way that maximizes the return on investment […]

What are internal links?

Internal links are links that point from one page on a website to another page on the same website. They are used to help users and search engines navigate the website and understand the relationship between different pages. Internal links can be used to: Provide additional information or context to users Help users find more […]

What are Core Web Vitals?

Core Web Vitals (CWVs) are a set of performance metrics from Google that measure user experience on the web. They focus on three key areas: loading performance, interactivity, and visual stability. The Core Web Vitals cover aspects such as page load time, Largest Contentful Paint (LCP), Total Blocking Time (TBT), Cumulative Layout Shift (CLS) and […]

What Does ROAS Mean in Marketing?

What does ROAS mean? ROAS stands for “Return On Advertising Spend” and is a metric used to measure the efficiency of digital advertising spend. It shows how much revenue a company makes from each dollar spent on advertising. The higher the ROAS, the more effectively a company is using its ad budget. At Bend Marketing, […]

What is SEO and How Does it Work?

What is SEO? SEO is the technique of increasing the quantity and quality of search engine traffic to a website or web page. Specifically, it targets organic traffic by incorporating essential keywords in prominent positioning on the page, boosting the website ranking online through search engine trawling algorithms.  But, what does SEO stand for? SEO […]

What is ChatGPT?

Chatbot technology has been gaining traction in the past few years and is quickly becoming an integral part of many businesses’ customer service strategies. One such chatbot technology that is leading the way is ChatGPT. ChatGPT by OpenAI is the revolutionary new chatbot that is taking the world, including marketers and SEO professionals, by storm. […]

How Much Does Website Design Cost in 2023?

When it comes to your marketing strategy, nothing trumps your website. It is the online home for your business where you can showcase your work and make an impression. Creating an impressive hub will attract more customers and clients — but at what cost? What Will Your Website Redesign Cost? Designing a website yourself slashes […]