Migrating from Universal Analytics (GA3) to Google Analytics 4

Uncover the intricacies of Google Analytics 4 (GA4) and its unique benefits: From more customization and automatic tracking to better control over user data, explore the potential and challenges of this advanced analytics platform for SEO professionals and marketers.

How to do SEO Keyword Research

Keyword Research Objectives Create a keyword universe for your company stakeholders or client to understand potential keyword targets. (excluding branded terms & keywords lower than position 20) Create a list of 20-50 “high value” keywords for your site. This is a digestible list for your team or client where everyone can agree on a keyword […]

Marketing Acronyms for Reference

If you work in marketing, you know how much us marketers love to use acronyms. It can be so confusing – especailly for those new to the industry. Here is a cheat sheet you can use with all the acronyms we use at Bend Marketing. What are marketing acronyms? An acronym is a word formed […]

Website Migration Checklist for SEO

What is a website migration? A website migration is the process of moving a website from one web hosting platform, domain, or design to another. This can involve transferring all or part of the website’s content, including text, images, videos, and other media, as well as the website’s functionality, design, and structure. With these website […]

StoryBrand Website Examples

The StoryBrand framework is a revolutionary concept created by Donald Miller, the bestselling author of Building a StoryBrand. It is centered around the idea that businesses can use storytelling to create powerful and effective messaging that resonates with their target audiences. The framework works by helping companies create a “storybrand” that speaks to their core […]

What is Performance Marketing?

Performance marketing is a digital marketing strategy or campaign that focuses on achieving specific business goals (measurable results), such as increasing website traffic by X% each year or driving X amount of conversions. It involves using data and analytics to optimize marketing campaigns and allocate resources in a way that maximizes the return on investment […]

What are internal links?

Internal links are links that point from one page on a website to another page on the same website. They are used to help users and search engines navigate the website and understand the relationship between different pages. Internal links can be used to: Provide additional information or context to users Help users find more […]

What are Core Web Vitals?

Core Web Vitals (CWVs) are a set of performance metrics from Google that measure user experience on the web. They focus on three key areas: loading performance, interactivity, and visual stability. The Core Web Vitals cover aspects such as page load time, Largest Contentful Paint (LCP), Total Blocking Time (TBT), Cumulative Layout Shift (CLS) and […]

What Does ROAS Mean in Marketing?

What does ROAS mean? ROAS stands for “Return On Advertising Spend” and is a metric used to measure the efficiency of digital advertising spend. It shows how much revenue a company makes from each dollar spent on advertising. The higher the ROAS, the more effectively a company is using its ad budget. At Bend Marketing, […]

What is SEO and How Does it Work?

What is SEO? SEO is the technique of increasing the quantity and quality of search engine traffic to a website or web page. Specifically, it targets organic traffic by incorporating essential keywords in prominent positioning on the page, boosting the website ranking online through search engine trawling algorithms.  But, what does SEO stand for? SEO […]