Navboost: What It Is and How Google Uses It

Here at Bend Marketing, we love all things SEO. An important part of being great at SEO is understanding how search engine algorithms work. After all, mastering SEO and social media is essentially about strategically influencing these algorithms to boost visibility. That’s the game we play. For several years now, our team has suspected that user-signals (like first click, last click and longest click) on a web page plays an important factor for search rankings. The latest information validates our hypothesis, confirming the significance of these user signals.

What is Navboost?

Navboost is a Google ranking factor that was uncovered during Google’s antitrust trial with the U.S Department of Justice. The algorithm is focused on improving search results for navigation queries. It uses various signals, including user clicks, to determine the most relevant results. Navboost remembers past clicks for queries up to 13 months old and segregates results based on characteristics like localization and device type (mobile or desktop).

Navboost is also called “Glue.”

The testimony also referenced “Glue”, which is another name for Navboost but includes all other rich features on a given SERP. This system is able to aggregate all user interactions such as “clicks, hovers, scrolls, and swipes” and creates a common metric that compares search results and features.


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How does Navboost affect SEO?

For SEO, Navboost emphasizes the importance of clear website navigation and a user-friendly interface. Websites that are easy to navigate and provide a smooth user experience are more likely to rank higher in search results for navigation queries. This shift requires SEO strategists to focus more on the usability and navigational aspects of their websites. Here at Bend, we work to improve websites or blogs by making sure the document/page loads fast, has unique graphics and visuals, has a table of contents for easy skimming and when appropriate includes a video to increase dwell time on page. All of this works together to boost Navboost.

Important note: Navboost is a ranking signal that can only work after searchers have clicked on a document or web page. This is very unique.

Navboost: The Bottom Line

Navboost represents Google’s ongoing efforts to refine search result relevance and user experience. It highlights the growing significance of website user-friendliness in SEO strategies. As navigation becomes a key factor in search engine rankings, adapting to these changes is crucial for maintaining or improving website visibility in Google search results. If you or your business need expert SEO services or consulting that stays up with current trends and algorithm, please schedule a call today.

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