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Case Study

Case Study: TriCore

TriCore social graphics and analytics dashboard
Services

TriCore

5x
website visits from social (90 days, Jul–Oct 2024)
16x
Facebook post impressions (5.6K → 92K/month, Jun 2024 – Oct 2025)
$0.13
per click on a $1/day boost

TriCore is an innovative IT solutions provider specializing in IT management, cybersecurity, and backup and disaster recovery services for small to medium-sized businesses. Known for their flat monthly-rate services and personalized client experiences, TriCore ensures both day-to-day tech needs and unexpected emergencies are handled seamlessly. With over 14 years in business and a reputation for trustworthiness and community-driven service, TriCore continues to seek new partnerships and deliver unmatched IT support.

Bar chart of TriCore's monthly Facebook post impressions from Jun 2024 to Jan 2026, rising from 5.6K to peaks of 91K and 92K.
Facebook post impressions grew from about 5.6K a month (Jun 2024) to as many as 92K (Oct 2025).

Problem

Although TriCore is a leader in IT management, their social media presence did not reflect their reputation or capabilities. Key challenges included:

  1. Low Social Media Activity: Social media had been underutilized, leading to minimal engagement and limited brand awareness.
  2. Stagnant Traffic from Social Channels: Organic and paid social media efforts failed to drive meaningful traffic to their website.
  3. Lack of Strategic Content: Existing content lacked consistency and alignment with key brand pillars, making it hard to connect with the target audience.

TriCore partnered with Bend Marketing to overhaul its social media strategy and maximize its impact.

Solution

Solutions Provided by Bend Marketing

Bend Marketing implemented a comprehensive, data-driven social media strategy tailored to TriCore’s needs:

  1. Strategic Planning and Execution:
    • Developed a content calendar with a focus on educational posts, client success stories, industry news, company updates, and community engagement.
    • Established consistent posting frequencies for Facebook, LinkedIn, and Twitter to improve reach and engagement.
  2. Creative Enhancements:
    • Refreshed Facebook and LinkedIn banners to align with TriCore’s branding.
    • Scheduled professional photo shoots to generate high-quality visual content.
    • Proposed engaging short-form video ideas, such as “Tech Tip Tuesdays” and behind-the-scenes videos.
  3. Boosted Engagement with Paid Social:
    • Implemented a targeted boosting strategy for high-performing posts to maximize impressions and reach key decision-makers.
    • Created retargeting audiences for website visitors to maintain brand visibility.
  4. Analytics-Driven Optimization:
    • Conducted monthly traffic analyses using Google Analytics to assess the impact of social efforts.
    • Adjusted campaigns and content strategies based on performance metrics, such as impressions, clicks, and engagement rates.
  5. Process Improvements:
    • Created a Client and Employee Shoutout Tracker to highlight team achievements and foster a stronger online community.
    • Introduced tracking for top-performing posts and ad campaigns to identify success patterns.
Results

Bar chart of website sessions from social media: 32 from Apr 6 to Jul 4, 2024 vs. 158 from Jul 5 to Oct 2, 2024.
Website visits from social media grew 5x in 90 days (32 → 158 sessions, Jul 5 – Oct 2, 2024).

GA4 table of social sessions showing 158 vs. 32 total, paid social 104 vs. 0, and organic social 54 vs. 32.
GA4: social sessions up 393.75% vs. the previous 90 days (paid social 0 → 104, organic social 32 → 54).

GA4 overview showing 565 active users, up 21.2%, and 546 new users, up 23.3%, over the last 30 days.
Website active users up 21.2% and new users up 23.3% vs. the previous 30 days (October 2024).

Bend Marketing’s social media management turned TriCore’s Facebook and LinkedIn into real traffic drivers (June 2024 – January 2026):

  • Website Traffic Growth:
    • Website visits from social media grew 5x in 90 days, from 32 to 158 sessions (Jul 5 – Oct 2, 2024 vs. the previous 90 days).
    • Organic social sessions rose 69% (32 → 54), and paid social went from zero to 104 sessions over the same period.
    • Paid social became a top-three website traffic driver by fall 2024. In October 2024, website active users rose 21% and new users 23% vs. the previous 30 days.
  • Platform-Specific Performance:
    • Facebook:

      Facebook activity overview from June 2024 showing 5,559 post impressions.
      Before: 5,559 Facebook post impressions (May 28 – Jun 26, 2024).

      Facebook activity overview for April 2025 showing 91,001 post impressions and 80,036 page reach.
      After: 91,001 post impressions and 80,036 reach in April 2025.

      • Monthly post impressions grew from 5,559 in June 2024 to 91,001 in April 2025 and 92,397 in October 2025, about 16x. A $1/day boosted post delivered 101 link clicks at just $0.13 per click.

      Facebook Ads results row showing 3,659 impressions, 101 link clicks and a $0.13 cost per click.
      A $1/day boosted post: 101 link clicks at $0.13 per click (October 2024).

    • LinkedIn:
      • Impressions rose 24% period over period (January 2025 report), driven by employee spotlights and industry tips. A standout employee spotlight set the page’s engagement record with 49 likes.
  • Content and Engagement Success:
    • Content pillars such as educational “Tech Tip Tuesdays,” client testimonials, and employee shoutouts consistently performed well and became the backbone of the monthly calendar.
    • The introduction of professional photography and refreshed social media banners elevated TriCore’s brand professionalism and credibility.
    • Boosted posts, supported by a  monthly budget, amplified the reach of top-performing content to new audiences, increasing conversions and impressions.
  • Operational Efficiency:
    • New tracking systems for client and employee shoutouts streamlined content creation and scheduling, fostering a consistent posting rhythm.
    • Monthly performance tracking and reporting ensured data-driven insights were consistently applied, leading to ongoing optimization of campaigns.

Facebook activity overview for December 2024 showing 16,671 post impressions.
16,671 Facebook post impressions in December 2024.

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