Marketing services based in South Bend, Indiana
Case StudyWeb

I Vaccinate

I Vaccinate provides information and tools based on real medical science and research to help Michigan parents protect their kids. I Vaccinate approached us to redesign their site in order to refine the aesthetics and enhance the functionality. As a result, we created a website with a very easy to use navigation that made it simple for users to find the information they’re looking for.


Using Visual Hierarchy

Because the primary purpose of this site is to provide a wealth of information and tools to parents, we wanted to make sure all the information was within reach and easy to find. The first step to accomplish this was to create a highly visual navigation. The imagery is key because it allows the user to find what they are looking for without burning mental calories. 

(site navigation)

In addition to creating strong visual hierarchy to allow the user to find appropriate information quickly, the site really needed to be mindful of the demographics of the user. With this in mind we utilized a soft and feminine color palette. We were also mindful to choose images that were rich in diversity and reflected the every day lives of the users. 

Additionally, we recognize there can be some anxiety around the topic of vaccinations and children’s health. To help “soften” the site, we rounded all the corners of images, buttons and other design elements to make the content feel more approachable and safe.

Extended Functionality

No only were we creating a site that is visually appealing and easy to navigate, we needed to develop the site with some specific developmental requirements in mind. 


The I Vaccinate website has a rich FAQ database that seeks to answer the many questions people have about vaccinations. However, having a long list of questions and answers isn’t helpful if users can’t find the questions they have. To help overcome this, we customized the CMS in a way that allowed the client to present all the FAQs in a centralized location and make all the information searchable. Instead of having to scan an extremely long list of questions, users can instead search for their questions. 

In addition to making this easy for the user to find helpful information, it also makes it easier for the I Vaccinate social media team to link to various articles and FAQs on their social platforms, which, in turn, gives their team endless amounts of content to promote. 

Special thanks to the I Vaccinate team for the opportunity to partner with them on this meaningful project. We love the opportunity to collaborate on projects that make the world a better place.

Ready to go?

Let’s talk about your next project.