Marketing services based in South Bend, Indiana
Case Study

Legacy Vein Clinic Case Study

Legacy Vein Clinic Generates over 250 New Patients with Bend's Digital Marketing Help

207
Generated Form Fills
45
Generated Phone Calls
360
360 top page rankings
Intro

Legacy Vein’s Marketing Growth

Legacy Vein Clinic specializes in offering modern, outpatient treatments for varicose and spider veins. Located in the Mishawaka, South Bend, and Elkhart areas of Indiana, they are known for their experienced physicians and cutting-edge vein treatment options. The clinic emphasizes minimal downtime, painless recoveries, and affordability in their services.

Problem

Despite their advanced medical offerings, Legacy Vein Clinic faced significant challenges in their digital marketing efforts. They were investing heavily in another digital marketing company but saw little return on investment. The clinic’s website was outdated and not optimized for lead generation, and without in-house marketers, they struggled to improve their online presence.

Solution

To effectively tackle the challenges faced by Legacy Vein Clinic, Bend Marketing implemented a comprehensive and multifaceted approach:

  1. Website Revamp: Developed a new, modern, and mobile-friendly WordPress website. The site was optimized for speed, successfully passing all core web vitals, and was designed with a focus on conversion optimization.
  2. SEO and Content Strategy:
    • Enhanced SEO on Treatment Pages: Created new treatment pages that were optimized for search engines, significantly enhancing the clinic’s visibility in search results.
    • Robust Blogging Effort: Published over 30 blogs centered around popular varicose vein treatment options and frequently asked questions, aiming to educate and engage potential clients.
  3. Paid Search (PPC) Campaign:
    • Targeted bottom-of-the-funnel and branded keywords on Google to capture existing demand.
    • Ensured high visibility for Legacy Vein Clinic among users actively seeking vein treatment solutions.
  4. Programmatic Display Advertising:
    • Implemented GEO-fencing in the display campaign to identify and engage potential customers based on their visits to specific physical locations.
    • Maintained a high standard of creativity and freshness in display ads to attract and retain the audience’s attention.

Through these targeted strategies, Bend Marketing aimed to revitalize Legacy Vein Clinic’s digital marketing efforts, enhancing their online presence, and driving substantial increases in patient consultations and website traffic.

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“In our first 9 months, we hit a record on new patient consults scheduled in a month. We have seen a steady increase in web traffic since the new website launched.”

Bonnie Coates |  Practice Manager

ROI
Website Traffic Growth