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If you work in marketing, you know how much us marketers love to use acronyms. It can be so confusing – especailly for those new to the industry. Here is a cheat sheet you can use with all the acronyms we use at Bend Marketing.
What are marketing acronyms?
An acronym is a word formed from the first letters of each word in a phrase or title. For example, PPC is an acronym for Pay-Per-Click Acronyms are often used as shorthand or abbreviations for longer terms, and they are commonly used in various industries and fields, including marketing, technology, government, and education.
Marketing acronym list
| ABM | Accounts Based Marketing |
| ACRC | Annual Customer Retention Cost |
| ACV | Average Contract Value |
| AE | Account Executive |
| AMER | North, Central and South America |
| AOV | Average Order Value |
| APAC | Asia Pacific |
| ARR | Annual Recurring Revenue |
| B2B | Business to Business |
| B4B | Business for Business |
| B2C | Business to Consumer |
| BANT | Budget, Authority, Need and Timeline |
| BDR | Business Development Representative |
| BI | Business Intelligence |
| BOFU | Bottom Of Funnel |
| CAC | Customer Acquisition Cost |
| CDN | Content Delivery Network |
| CDP | Customer Data Platform |
| CPA | Cost Per Acquisition |
| CPE | Cost Per Engagaement |
| CPG | Consumer Packaged Goods |
| CPM | Cost Per Thousand |
| CPO | Cost Per Opportunity |
| CPQL | Cost Per Qualified Lead |
| CR | Conversion Ratio |
| CRC | Customer Retention Cost |
| CRO | Conversion Rate Optimization |
| CRO | Chief Revenue Officer |
| CRM | Customer Relationship Management |
| CSM | Customer Success Manager |
| CTA | Call To Action |
| CTV | Connected TeleVision |
| CVHT | Cost per High Value Target |
| CVR | Conversion Rate |
| CWV | Core Web Vitals |
| DMP | Data Management Platform |
| DKI | Dynamic Keyword Insertion |
| DLI | Dynamic Location Insertion |
| DSP | Demand Side Platforms |
| EMEA | Europe, Middle East and Africa |
| FAE | Field Account Executive |
| FTE | Full Time Employee |
| GA | Google Analytics |
| GCLID | Google Click Identifier |
| GDN | Google Display Network |
| GTM | Google Tag Manager or Go To Market |
| GSC | Google Search Console |
| HVT | High Value Target |
| ICE | Impact, Confidence, Ease |
| ICP | Ideal Candidate Profile |
| IS | Impression Share |
| JTBD | Jobs To Be Done |
| KPI | Key Performance Indicators |
| LGF | Lead Generation Form |
| LTV | Lifetime Value |
| MAS | Marketing Automation Software |
| MDR | Marketing Development representative |
| MQA | Marketing Quality Assurance – or – Marketing Qualified Account |
| MMR | Monthly Managed Revenue |
| MQL | Marketing Qualified Lead |
| MRR | Monthly Recurring Revenue |
| NLP | Natural Language Processing |
| NPS | Net Promoter Score |
| NSM | North Star Metric |
| OCT | Offline Conversion Tracking |
| OKRs | Objectives and Key Results |
| PCS | Performance Creative Services |
| PIP | Performance Improvement Plan |
| PMP | Private Marketplace |
| POC | Point of Contact |
| POS | Point Of Sale |
| PTC | People, Tools, Content |
| QBR | Quarterly Business Review |
| QS | Questions |
| QTD | Quarter-to-date |
| RLSA | Remarketing Lists for Search Ads |
| ROAS | Return On Advertising Spend |
| ROI | Return On Investment |
| RSA | Responsive Search Ads |
| RTB | Real Time Bidding |
| RTP | Real Time Personalization |
| SAAS | Software As A Service |
| SAL | Sales Accepted Lead |
| SC | Sponsored Content |
| SDR | Sales Development Rep |
| SFDC | Sales Force Dot Com |
| SKAG | Single Keyword Ad Group |
| SLA | Service Level Agreement |
| SME | Subject Matter Expert |
| SMB | Small to Medium Business |
| SMP | Single Minded Proposition |
| SOW | Statement of Work |
| SQL | Sales Qualified Lead |
| SQO | Sales Qualified Opportunity |
| SSP | Supply Side Platform |
| TAM | Total Addressable Market |
| TOFU | Top Of Funnel |
| UTM | Urchin Traffic Monitor |
| UVP | Unique Value Proposition |
| VCR | Video Completion Rate |
| VTR | View Through Rate |
