Chatbot technology has been gaining traction in the past few years and is quickly becoming an integral part of many businesses’ customer service strategies. One such chatbot technology that is leading the way is ChatGPT. ChatGPT by OpenAI is the revolutionary new chatbot that is taking the world, including marketers and SEO professionals, by storm. With comprehensive answers and top-notch quality, it’s no wonder Google felt they had to issue a code red.

However, don’t forget its limitations:

  • Content created after 2021 won’t be recognized
  • Featuring purely AI generated content violates their guidelines


There’s so much more you can do with ChatGPT to support your day to day marketing activities – think of it as an assistant rather than a complete autopilot. Learn what ChatGPT, how it works and how to master prompts for desired results with the resources below.

What is ChatGPT?

ChatGPT is a natural language processing-based system developed by OpenAI. ChatGPT uses deep learning algorithms to understand user input and generate accurate responses to questions or statements. This means that users can have conversations with a ChatGPT powered bot as if they are talking to another person, making it one of the most advanced chatbot technologies available today. In this blog post, we will explore what makes ChatGPT different from other chatbot technologies and how it can be used in customer service applications.

Let’s hear it from the horses (robots?) mouth. We asked ChatGPT what it was and here is the answer.

Chatbot thread with ChatGPT asking the question "what is chatgpt"

How to use AI for Marketing

AI can be used in marketing as an automated system to help with SEO tasks, code writing and review, customer segmentation, content creation and curation, personalization of emails and messages, lead generation and management, campaign optimization, analytics and reporting, and even sales forecasting. AI tools such as machine learning algorithms can also be used for predicting consumer behavior to optimize advertising campaigns for higher conversions. By leveraging the power of AI in their marketing efforts businesses can gain better insights into their customers’ needs, and create more targeted campaigns that deliver results faster than ever before. To help with this, we are curating a running list of the most useful prompts for ChatGPT. Copy and paste the prompts below to try for yourself!


How to use ChatGPT to create an SEO content brief

ChatGPT and other AI text generative tools can save marketers and SEOs tons of time creating content briefs or content outlines. We at Bend Marketing are enjoying using it to save time to create the bones of a great, thorough content piece.

Prompt: Create me an outline for a blog article with the title [keyword or title] that provides an introduction into the subject and expands on [a related topic that you want covered in the blog]. The outline should include suggestions for section headers for SEO such as H1s an H2s. Include a meta title and description.


How to use ChatGPT to write or edit a robots.txt file

Prompt: Write a robots.txt file that blocks Googlebot from crawling the entire site but allows bingbot to crawl the entire site, except for urls containing the word “secret”

chatgpt interface with the prompt "Write a robots.txt file that blocks Googlebot from crawling the entire site but allows bingbot to crawl the entire site, except for urls containing the word "secret"


How to use ChatGPT to generate FAQ Schema

Prompt: Generate the FAQPage Schema markup for the following questions and answers:..


How to use ChatGPT to generate Hreflang tags

Prompt: Generate the hreflang tags to feature in pages targeted to the <country> in <language>, <country> in <language> and <country> in <language>…

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